CHESTERFIELD, Mass. (WWLP)– The Hilltown Neighborhood Improvement Company (HCDC) is inviting guests to the area with a brand new enterprise promotion program together with the area’s first tourism marketing campaign.

The realm is made up of rural communities in Hampden, Franklin, Hampshire and Berkshire counties. The HCDC initially had a printed booklet enterprise listing however has modified ways by creating an internet listing that expands data entry through an web search and thru social media.

The group has additionally created the Hilltowns Fall 2022 Daytrips brochure that might be distributed within the Pioneer Valley, The Berkshires and at public locations and companies inside the Hilltowns.

“We’ve been engaged on extra sustainable and helpful methods to advertise native enterprise and the area and after conducting a survey the place we examined a number of concepts, we made a daring digital transfer,” says Hilltown CDC Director Dave Christopolis. “Now that broadband and cell companies can be found all through the Hilltowns an simply searchable and updateable listing on-line simply is sensible. Service companies had been particularly onerous hit in the course of the pandemic and we have to present a broader viewers that we’re open for enterprise, distinct and wonderful to go to.”

There are 55 companies and points of interest listed and consists of maps and articles on the historical past, tradition, rural character and enterprise alternatives of the area. The Fall 2022 Daytrips brochure might be accessible all through October. New brochures are in growth for November, February and April.

Companies concerned with getting concerned can use this hyperlink for extra data. For extra data, or to get copies of the Fall Daytrips brochure, contact Promoting Director Joan Griswold at joang@hilltowncdc.org or 413-296-4536×102.