Los Angeles Tourism invitations guests to find what’s “Now Taking part in” within the Metropolis of Angels with the kickoff of a inventive new promoting marketing campaign spotlighting points of interest, experiences, leisure and lodging discovered solely in L.A.

Shot on location at a number of iconic L.A. websites, the spot combines live-action movie, music, animation and voiceover to create a blinding mixture of marketing campaign content material.

Main the marketing campaign is a dynamic 30-second second advert portraying a author at work on an ever-changing screenplay that follows a bunch of mates as they crisscross the town, visiting L.A. highlights such a the Hollywood Stroll of Fame, The Los Angeles County Museum of Artwork, The Music Heart and Venice Seashore.

“Now Taking part in immediately evokes what’s distinctive about Los Angeles,” stated Don Skeoch, chief advertising officer for the Los Angeles Tourism & Conference Board. “With this marketing campaign, we’ve mixed the vocabulary of the screenwriter and the visible language of cinema to creatively seize what makes L.A. an unparalleled customer vacation spot.”

READ MORE: On Location – Ruby slippers, pickle paloozas & the boutique growth. Inside L.A.’s post-pandemic playground

True to Los Angeles’ identification, the advert additionally options high expertise that give the marketing campaign an added contact of Hollywood magic. 

Each advertisements are narrated by stage, display and TV veteran Jenifer Lewis, who not too long ago starred because the comedic matriarch on ABC’s hit tv present, “black-ish.” Steve Aoki, Southern Californian DJ, file producer, govt and inheritor to the Benihana restaurant franchise additionally lends his inventive abilities with a vibrant efficiency within the spot.

“I stroll in my pleasure as a result of I stay in one of the lovely cities on the earth,” stated Lewis. “I like nature, the ocean, the dawn and sundown, Los Angeles has obtained all of it from A to Z… we stay in paradise.”

Launching Sept. 15, the marketing campaign is slated to look in conventional and digital advertising channels, each domestically and in worldwide markets together with Australia, Canada, Mexico and the United Kingdom

In celebration of Los Angeles’ long-standing connection to Mexico, the promoting marketing campaign is a co- manufacturing between Plus Plus and Panamericana, bridging the cultural hole between two sister cities of Los Angeles and Mexico Metropolis. 

In honour of this connection, award-winning Director Pablo Delgado Sánchez of Mexico Metropolis was chosen to direct the spot.

“Coming as a vacationer could be very totally different from coming as a filmmaker,” stated Delgado Sánchez. “It’s a complete totally different approach to recognize the town, recognize the folks, recognize the neighbourhoods.”


Do not miss a single journey story: subscribe to PAX at the moment!  Click on right here to observe PAX on Fb.