NEW ORLEANS — The Metropolis of New Orleans right this moment introduced the New Orleans Tourism and Cultural Fund (NOTCF), in partnership with New Orleans & Firm, 3090 x 3090 LLC and a proactive coalition of New Orleans leisure targeted nightclubs and music venues, will kick off “NOLA x NOLA” beginning Sept. 23, with particular performances scheduled by Oct. 9, 2022. To this point, there are greater than 50 venues and 300 musical performances round New Orleans over the 16-day competition.

NOLA x NOLA was created within the fall of 2021 following the cancelation of Jazz Fest, because of the ongoing pandemic. Constructing on the success of the music sequence, NOLA x NOLA is now an annual custom and can as soon as once more promote New Orleans’ deep stock of music choices and live shows and showcase the numerous gifted musicians that comprise the musical panorama of town. 

“NOTCF is elated to affix forces with New Orleans & Firm and 3090 x 3090 LLC to help and have a good time music and leisure venues throughout one of many finest instances of yr,” mentioned Lisa D. Alexis, President and CEO of NOTCF. “NOLA x NOLA checks the packing containers of our mantra, ‘Tradition is Our Open Door,’ and gives financial stimulation to our cultural industries and tradition bearers.”

“It’s necessary for our group to help our music tradition and New Orleans & Firm is proud to be the presenting sponsor,” mentioned Stephen Perry, President and CEO of New Orleans & Firm, the official vacation spot gross sales and advertising and marketing group for New Orleans’ tourism business. “In creating this distinctive competition in 2021, we needed to ship a transparent message that regardless of the challenges our hospitality business confronted because of the pandemic, the present should go on. New Orleanians and our essential customer economic system deserve a wealthy array of music, and together with the return of the music festivals that fill our dynamic occasion calendar, we consider it’s vital to proceed this new distinctive musical custom, maybe the one one prefer it anyplace.”

In its first yr, 35 venues from practically each neighborhood within the metropolis participated over a span of two weeks, together with Tipitinas, Preservation Corridor, The Howlin’ Wolf, d.b.a. and extra. In whole, there have been greater than 300 reveals over 10 days in October.

Weeks later, a two-night digital occasion was held in celebration of the overwhelming success of the inaugural citywide competition, together with a fundraiser showcasing never-before seen performances by a few of New Orleans’ most iconic artists and legends, which benefitted community-based nonprofits devoted to fostering the music tradition of New Orleans.

Extra venues are anticipated to participate on this yr’s occasion, in accordance with occasion organizers.

“The inaugural NOLA x NOLA was an extremely significant show of help for our musician’s group,” mentioned Sig Greenebaum, Founder and CEO, Sigfest Occasions. “Our preliminary intention in collaborating with New Orleans & Firm was to assist music venues and, by extension, assist musicians recoup a few of the much-needed income misplaced to the pandemic closures and cancellations. It ended up being an incredible shot within the arm and plenty of venues mentioned they’d their best-ever October in 2021 due to NOLA x NOLA. Due to the added financial infusion from NOTCF, we stay up for this second yr with all kinds of performances that can reveal the richness and depth of the musical heritage of our metropolis.” 

For extra data on the line-up and venues and to buy tickets, go to www.neworleans.com/nolaxnola.

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